We are constantly being conned by advertising, however savvy we think we are about such things. Whether it is the latest must-have gadget or the game that everyone is playing or some new fad or other that a year ago we wouldn’t have been seen dead in/with, but now the Jo Celeb has endorsed it, we must have one too. Yes, we are all suckered in to that herd mentality of believing the hype somewhere along the line. I don’t give a stuff about celebrity endorsement (I don’t even know who half of them are anyway) and if everyone is wearing/doing it, I’d rather not be, so I do not fall for such things. So how did I get caught, you ask? Simply this: believing that buying bags for a vacuum cleaner was an inconvenience, at least, a greater inconvenience than getting covered in dust every time I have to empty a bagless one.